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Bread, Cheese, Pickle, Repeat: The Cold Plate We Spent a Year Getting Right

Bread, Cheese, Pickle, Repeat: The Cold Plate We Spent a Year Getting Right

The Ploughman's Lunch sounds like an ancient English tradition, but it was actually invented by marketers in the 1970s. That didn't stop us from spending twelve months rebuilding it with Virginia cheddar, house pickles, and bread from our own oven — and turning a cold plate into one of our bestsellers.